Environment and tourism /
West Cumbria’s coastal environment and proximity to The Lake District also provides a high quality of life and a strong and well recognised brand and image.
Further private sector investment will be stimulated by ongoing improvements to public realm and tourism and leisure services. House prices are rising ahead of the regional average, and there is strong demand for executive and aspirational housing, wit the land to meet strong developer interest.
Tourism is also an important industry for West Cumbria, generating around £400 million in annual revenue. Eight of Cumbria’s top 20 visitor attractions are located in West Cumbria. It is the start of the long distance coast to coast walking and cycling routes and Hadrian’s Wall. West Cumbria is well placed to increase the value of its tourism, revenue by strengthening its visitor offer.
